Some restaurants are built for dinner. Others are built for brunch. This one falls firmly in the second camp.
Set in Salt Lake City, UT, The Rose Establishment has carved out a corner of the city's weekend brunch scene with a personality of its own. The room comfortably seats a mix of solo diners working through a coffee and a newspaper, couples splitting a stack of pancakes, and friend groups settling in for a slow, three-hour Saturday.
Avocado toast at a place like this is not a meme — it's smashed in front of you, seasoned with flaky salt, lime, and chili crisp, and built on a slab of grilled sourdough.
Menu highlights
Here is a snapshot of the kinds of brunch dishes you can expect to find on the menu at The Rose Establishment. Specials rotate weekly with what's in season — check the chalkboard at the host stand when you arrive.
- Buttermilk pancakes with whipped butter and warm maple syrup
- Avocado toast on grilled sourdough with chili crisp and a soft egg
- Chicken and waffles with hot honey and pickled jalapeño
- Steel-cut oats with brown sugar, toasted nuts, and stewed fruit
- Huevos rancheros with corn tortillas, refried beans, and salsa verde
- Croque madame with béchamel, gruyère, and a fried egg
- Bottomless mimosa flight (90-minute limit, weekends only)
- Fresh-squeezed grapefruit juice and seasonal cold-pressed juices
The space leans casual — exposed brick, mismatched chairs, a chalkboard menu that changes with the seasons — but the cooking is dialed in.
If you only order one thing, make it the shakshuka — a bubbling cast-iron pan of tomatoes, peppers, and softly poached eggs, served with warm pita for sopping.
Solo diners should head straight for the counter — the cooks will keep you entertained and the line moves fastest there.
Like a lot of the best brunch spots in Salt Lake City, The Rose Establishment is at its most magical on weekend mornings, when the kitchen is firing on all burners and the room slowly fills with the kind of low, happy hum that only good food and unhurried company can produce. Save room for one of the pastries on the way out — they bake everything in-house, and the morning buns are legendary among regulars.
Tips from the regulars
- Best for: groups of 2 to 4 — larger parties may want to call ahead.
- Don't miss the daily-special chalkboard near the host stand — it changes weekly and tends to feature the kitchen's best ideas.
- Coffee is taken seriously here. If you only know diner drip, ask the barista for a recommendation.
- If you're walking from public transit, the closest stop is a short stroll away — a small price to pay for the breakfast burrito.
- Vegetarian and gluten-free diners have real options, not just sad fruit cups.
Hours
| Mon | Mo-Su 08:00-14:00 |
|---|---|
| Tue | Mo-Su 08:00-14:00 |
| Wed | Mo-Su 08:00-14:00 |
| Thu | Mo-Su 08:00-14:00 |
| Fri | Mo-Su 08:00-14:00 |
| Sat | Mo-Su 08:00-14:00 |
| Sun | Mo-Su 08:00-14:00 |
Frequently asked questions
What time does The Rose Establishment open for brunch?
Posted hours are: Mo-Su 08:00-14:00. Hours can change on holidays — call ahead if you're traveling.
Does The Rose Establishment take reservations?
Most brunch spots in Salt Lake City are walk-in friendly, with a wait list during peak hours. Larger parties (5+) should call ahead to ask about a reservation.
Is The Rose Establishment kid-friendly?
Yes — The Rose Establishment welcomes families. Most brunch menus include simple kid-friendly options like pancakes, scrambled eggs, and fresh fruit. Highchairs are usually available.
What kind of cuisine does The Rose Establishment serve?
It's classified under breakfast, coffee_shop — broadly an American-style brunch experience with regional touches you'd expect in Salt Lake City.
Is there outdoor seating at The Rose Establishment?
Yes — outdoor seating is available, weather permitting.
Location
Located at 235 South 400 West. Coordinates: 40.7641, -111.9022. Use the address above with your preferred maps application for turn-by-turn directions.