You can tell a lot about a brunch spot from the smell that hits you at the door — bacon fat, fresh coffee, butter on the griddle. This one passes the test.

Set in Milwaukee, WI, Holey Moley Coffee + Doughnuts has carved out a corner of the city's weekend brunch scene with a personality of its own. The room comfortably seats a mix of solo diners working through a coffee and a newspaper, couples splitting a stack of pancakes, and friend groups settling in for a slow, three-hour Saturday.

Their breakfast burrito is the kind of thing locals order with eyes still half closed — eggs, chorizo, a scrape of refried beans, melty cheese, and salsa with real heat.

Menu highlights

Here is a snapshot of the kinds of brunch dishes you can expect to find on the menu at Holey Moley Coffee + Doughnuts. Specials rotate weekly with what's in season — check the chalkboard at the host stand when you arrive.

  • Breakfast burrito with eggs, chorizo, beans, cheese, and salsa roja
  • Veggie scramble with spinach, mushrooms, and goat cheese
  • Crab cake Benedict with old-bay hollandaise (regional specialty)
  • Acai bowl with granola, banana, coconut, and honey drizzle
  • House bloody mary with bacon, olives, and pickled vegetables
  • Buttermilk pancakes with whipped butter and warm maple syrup
  • Avocado toast on grilled sourdough with chili crisp and a soft egg
  • Chicken and waffles with hot honey and pickled jalapeño

Service is friendly without being chatty, refills come without asking, and nobody rushes you out of your seat.

The chicken and waffles plate hits the table looking like a magazine cover and tastes even better than it looks.

Bring cash if you can — splitting the check is faster, and a few items on the daily-special board are cash-only.

Like a lot of the best brunch spots in Milwaukee, Holey Moley Coffee + Doughnuts is at its most magical on weekend mornings, when the kitchen is firing on all burners and the room slowly fills with the kind of low, happy hum that only good food and unhurried company can produce. It's the kind of brunch that reminds you why we made brunch a tradition in the first place.

Tips from the regulars

  • Best time to go: arrive before 9:30 a.m. on weekends to skip the worst of the wait at Holey Moley Coffee + Doughnuts.
  • Best for: groups of 2 to 4 — larger parties may want to call ahead.
  • Don't miss the daily-special chalkboard near the host stand — it changes weekly and tends to feature the kitchen's best ideas.
  • Coffee is taken seriously here. If you only know diner drip, ask the barista for a recommendation.
  • If you're walking from public transit, the closest stop is a short stroll away — a small price to pay for the breakfast burrito.

Hours

MonMo-Su 06:30-13:00
TueMo-Su 06:30-13:00
WedMo-Su 06:30-13:00
ThuMo-Su 06:30-13:00
FriMo-Su 06:30-13:00
SatMo-Su 06:30-13:00
SunMo-Su 06:30-13:00

Frequently asked questions

What time does Holey Moley Coffee + Doughnuts open for brunch?

Posted hours are: Mo-Su 06:30-13:00. Hours can change on holidays — call ahead if you're traveling.

Does Holey Moley Coffee + Doughnuts take reservations?

Most brunch spots in Milwaukee are walk-in friendly, with a wait list during peak hours. Larger parties (5+) should call ahead to ask about a reservation.

Is Holey Moley Coffee + Doughnuts kid-friendly?

Yes — Holey Moley Coffee + Doughnuts welcomes families. Most brunch menus include simple kid-friendly options like pancakes, scrambled eggs, and fresh fruit. Highchairs are usually available.

What kind of cuisine does Holey Moley Coffee + Doughnuts serve?

It's classified under cafe — broadly an American-style brunch experience with regional touches you'd expect in Milwaukee.

Is there outdoor seating at Holey Moley Coffee + Doughnuts?

Outdoor seating is not always confirmed. We recommend calling ahead during nice weather.

Location

Located at Milwaukee, WI. Coordinates: 43.0345, -87.9059. Use the address above with your preferred maps application for turn-by-turn directions.