Walk in on a Saturday around 10 and you will find regulars at the counter, families clustered around tables, and a host quietly working the wait list.
Set in St. Louis, MO, First Watch has carved out a corner of the city's weekend brunch scene with a personality of its own. The room comfortably seats a mix of solo diners working through a coffee and a newspaper, couples splitting a stack of pancakes, and friend groups settling in for a slow, three-hour Saturday.
Avocado toast at a place like this is not a meme — it's smashed in front of you, seasoned with flaky salt, lime, and chili crisp, and built on a slab of grilled sourdough.
Menu highlights
Here is a snapshot of the kinds of brunch dishes you can expect to find on the menu at First Watch. Specials rotate weekly with what's in season — check the chalkboard at the host stand when you arrive.
- Bottomless mimosa flight (90-minute limit, weekends only)
- Fresh-squeezed grapefruit juice and seasonal cold-pressed juices
- Eggs Benedict with house-made hollandaise on a toasted English muffin
- Smoked salmon plate with cream cheese, capers, red onion, and a toasted bagel
- Shakshuka with feta, herbs, and warm pita
- Country-style biscuits and sausage gravy
- Smoked brisket hash with two eggs and pickled onion
- Lox bagel sandwich with everything seasoning and dill cream cheese
Light streams in through tall windows, jazz plays at a sensible volume, and the espresso machine hums in the background like a third instrument.
The eggs Benedict here is a study in restraint: a properly toasted English muffin, paper-thin Canadian bacon, and a hollandaise that's lemony enough to cut through the richness.
Solo diners should head straight for the counter — the cooks will keep you entertained and the line moves fastest there.
Like a lot of the best brunch spots in St. Louis, First Watch is at its most magical on weekend mornings, when the kitchen is firing on all burners and the room slowly fills with the kind of low, happy hum that only good food and unhurried company can produce. By the time you walk out, you'll already be planning a return visit — and probably a long walk to work off the second cup of coffee.
Tips from the regulars
- Vegetarian and gluten-free diners have real options, not just sad fruit cups.
- Tip generously — the brunch shift is the toughest in any restaurant, and the staff here keeps it warm even at peak rush.
- Save room: the pastry case at the front is part of the experience.
- Best time to go: arrive before 9:30 a.m. on weekends to skip the worst of the wait at First Watch.
- Best for: groups of 2 to 4 — larger parties may want to call ahead.
Hours
| Mon | Mo-Su 07:00-14:30 |
|---|---|
| Tue | Mo-Su 07:00-14:30 |
| Wed | Mo-Su 07:00-14:30 |
| Thu | Mo-Su 07:00-14:30 |
| Fri | Mo-Su 07:00-14:30 |
| Sat | Mo-Su 07:00-14:30 |
| Sun | Mo-Su 07:00-14:30 |
Frequently asked questions
What time does First Watch open for brunch?
Posted hours are: Mo-Su 07:00-14:30. Hours can change on holidays — call ahead if you're traveling.
Does First Watch take reservations?
Most brunch spots in St. Louis are walk-in friendly, with a wait list during peak hours. Larger parties (5+) should call ahead to ask about a reservation.
Is First Watch kid-friendly?
Yes — First Watch welcomes families. Most brunch menus include simple kid-friendly options like pancakes, scrambled eggs, and fresh fruit. Highchairs are usually available.
What kind of cuisine does First Watch serve?
It's classified under american, breakfast — broadly an American-style brunch experience with regional touches you'd expect in St. Louis.
Is there outdoor seating at First Watch?
Outdoor seating is not always confirmed. We recommend calling ahead during nice weather.
Location
Located at 39 North Euclid Avenue. Coordinates: 38.6417, -90.2621. Use the address above with your preferred maps application for turn-by-turn directions.