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Yelp’s First Ever Trend Report

We said that everyone is getting in on the trend-talking front – and that includes Yelp, the number one spot for online reviews. They’ve just released their own first-ever trend report, based on what their users are searching and reviewing.

Among the trends Yelp reports for next year is butterfly flower tea – which we covered in Issue 7. They also talk about souffle pancakes, which we discussed back in our Issue 4.

Also in the report are what Yelp calls “healthy swap” comfort food. They’re talking about, for example, cauliflower in place of mashed potatoes or traditional pizza crust. This ongoing trend – of replacing fattening or unhealthy ingredients with more wholesome options – certainly won’t surprise food bloggers, but it is worth keeping in mind!

Pineapple buns, a Cantonese / dim sum pastry, are also coming in, according to Yelp. For those who aren’t familiar, these buns don’t contain any pineapple – the name comes from their rough, scaly appearance.

Other trends they forecast include stretchy ice cream. Here’s a YouTube video showing off this dessert in all its glory.And here’s a related recipe, shared by Ritzy Mom last year.

Finally, Yelp is predicting that brick toast is poised to make a comeback in 2020.

Brick toast originated in England and then spread to Japan, where the concept was refined and elevated. In a nutshell, brick toast is thick, dense bread that is toasted, cut into cubes and then re-assembled into a large brick. This brick is in turn drenched with sweet toppings, such as honey and/or ice cream.

Here’s a recipe for brick toast we found from Kirbie’s Cravings.

What this means for food bloggers:   You can create recipes that satisfy people’s curiosity for these Yelp-reported dishes! You should!

Certainly Yelp is showing that people are still interested in novel and intriguing dessert options.

There are also plenty of opportunities to put your own spin on these trending items. As an example, we couldn’t find a recipe for gluten-free pineapple buns on Google. Is anyone brave enough to develop one?

As another idea, stretchy ice cream seems typically served in cones or bowls. How else could you show it off and make it special for your readers? Is stretchy ice cream cake a possibility? Or could stretchy ice cream be used as the filling of a cake?

Would layered stretchy ice cream work, such as in a mud pie? That sounds pretty interesting.

We’d love to hear if you develop anything exciting from these suggestions.

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