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More Middle Eastern Flavors

     Gonzo for Garbanzos

Hummus has been growing steadily in popularity over recent years, and we don’t see that trend flagging. Indeed, we expect fondness for hummus to continue to climb.

According to Market Report, sales of chickpeas – the main ingredient in hummus, increased by 6.5% in recent years. Further, experts are predicting Middle Eastern flavors climbing in popularity next year.

What this means for food bloggers:   People have been pretty playful with hummus in recent years. You’ve probably seen sweet or dessert hummus. Chocolate hummus! There are also many different ingredients blended into hummus. We’ve seen tomato hummus, spicy hummus (just at Trader Joes!) We’ve seen cilantro hummus.

Obvious there is an opportunity for food bloggers to get creative with this concept. We truly believe there is a chance to invent a new hummus that becomes a huge hit. We just don’t know . . . what that will be!

Snacks for kids, refrigerated snacks and healthy snacks are all trending up. Surely an innovative new hummus could play a big role in those.

     Bonanza of Za’atar

Za’atar (pronounced zah-tar) is a fragrant mix of savory dried herbs. It’s a centuries-old staple of Middle Eastern cuisine.

Often used as a rub for beef, chicken, lamb and fish, it combines oregano, marjoram, thyme, cumin and cilantro, with sesame seeds, salt, and what some say is the most essential and distinctive ingredient: sumac.

Many industry watchers (including Whole Foods market) cite ingredients from the Middle East, and particularly zaatar, as a trend that is expected to continue into 2020.

What this means for food bloggers:   You could experiment with za’atar, of course, and incorporate it into recipes.

Healthy Seasonal Recipes, for example, shares a recipe for Za’atar Chicken Burgers.

You could share your za’atar recipe, as Feasting at Home does.

You could also use za’atar as a jumping off point – and create your own spice blends.

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