PROBLEMS WITH YOUR PERSONALITY
Getting your personality across, that is
What is your site’s “secret sauce?” That is, what makes it special — and different than any other recipe blog out on the internet?
Here is a quick list of what food blogs generally have to offer:
• Recipes that help home cooks create delicious meals
• Beautiful photos to accompany the recipes
• Information about the dish, its ingredients, its origin, etc.
It’s really in that third area where food bloggers can distinguish themselves. Nice photos and recipes are pretty much basic requirements these days. But your recipes can be enhanced and enriched via the words you write to accompany them.
Consider Ree Drummond, the very successful blogger behind Pioneer Woman. Anyone can share recipes for casseroles and cakes, as she does, but it is Ree’s unique story and perspective that has made her site a household name.
On the other hand, as a food blogger, you have to know that some people don’t like all the “extra stuff” on food blogs. They only want the recipe.
And other people are okay with a little background and perspective. They don’t mind skimming the introductory section, but ultimately they just want to get to the meat of the post — the recipe itself.
As mom used to say: it takes all types!
As we have written previously, where there is a need or a trend, businesses appear. We therefore want to make you aware of Clipdish. This new app for iPhones is all about stripping away the “stuff” from a post – and retaining only the recipe.
Clipdish’s website sums it all up: “Stop scrolling. Start cooking.”
And: “Use ClipDish to save your favorite recipes from the web, minus all the extra stuff.”
What this means for food bloggers: How can you stand out when people are “clipping away” what you’ve written?
We’ll be honest: it is difficult.
First off, though, you can make sure your background and introduction paragraphs are short and to the point. People are more likely to read what doesn’t ask too much of them.
Here at Eats Index, we think it’s very important to write your drafts many days ahead of publication. We suggest then – every twenty-four hours or so – that you read through your draft, looking to improve it.
With our newsletter, we strive to produce sentences that are concise, clear, and enjoyable. Those three things are our priority — and we would like to suggest that they be yours as well. Every time you read a draft, focus on concise, clear, and enjoyable.
Another way to add a little personality is via the recipe instructions. This, too, requires a fine touch. You definitely don’t want to make the instructions unclear – and you don’t want to be distracting.
But you could consider adding just a little personality, like “Chop the onions finely, being careful to keep fingers and other valuables away from the blade.”
A further idea would be to communicate via your headlines and recipe names, which apps like Clipdish can’t delete. Again, be careful to communicate clearly and accurately when injecting a little personality. An example (which we’ve mentioned before) would be “Better than a Boyfriend” Brownies from Fork in the Kitchen.
Finally, you could add a little personality to your photos. Some bloggers add graphic text to their photos with the dish’s name. This is another opportunity for you to “own” the space — and not made anonymous and generic.
What do you think about this challenge? Do you have ideas about getting your personality into the limelight when people are trying to shuffle you offstage?