HOW FAST FOOD MENUS CAN IMPROVE YOUR BLOG
We know our fair share of food bloggers. They’re all really good people — and they’re not snooty at all. At the same time, if you suggested swinging by a fast food restaurant for dinner, well, most food bloggers we know would probably protest a bit.
And that makes sense: food bloggers bring delicious, interesting, accessible and healthy foods to the world. Those qualities are not always present in fast food fare.
But food bloggers will find some very relevant information in a study that was recently conducted on fast food menu boards.
And we happen to feel that there is a direct relationship between fast food menu boards and food blog homepages. See what you think...
In the study about menu boards, the researchers found 74 percent of visitors said that an easy-to-read layout is a top priority.
That’s hardly surprising. No one wants to get confused while ordering lunch or dinner!
Another aspect of the report touches on first-time visitors. One successful fast casual restaurant simplified the look and feel of its menu boards so all customers (but especially first-time visitors) would more quickly understand the options.
Taco Bell reduced its combo offerings by half — again with the goal of simplifying in mind. Instead of bombarding visitors with 20 options, the chain now presents a more focused ten offerings. The brand feels it presents a more focused offering, and in this way, people know what choices to expect when they visit the chain. Taco Bell reports success with this effort — and higher sales.
Further, fast food companies report that limiting the choices on menu boards gives them room for innovation, rather than feeling limited by it.
According to the menu board report, the other top most desired qualities of fast food menu boards are:
• Variety of choices
• Helpful images for ordering
• Well organized
• Easy to understand
• Easy to find item, order quickly
Many of these are in keeping with “easy to read,” of course.
Two qualities that respondents felt least excited about on fast food menus were:
• Encourages bigger orders
• Good snack choices
We can see how these would be not be a draw for restaurant visitors. No one likes to be encouraged to order a lot of food. And snacks are probably not what most visitors want from restaurants — fast food or otherwise.
What does all this mean for food bloggers? We hope you see how this is relevant to you. Just as fast food customers “interact” with the menu board upon visiting the restaurant, so your visitors interact with your homepage.
75% or respondents emphasized readability of menus. Isn’t the same true for a food blog’s homepage? Easy-to-read is paramount.
The reported desire for “a variety of choices” is interesting. To relate that to food bloggers, maybe your homepage could immediate showcase a dinner, a dessert, and a brunch item?